A digital solution to encourage communication between couples
Emotional management is essential for a healthy and strong relationship. Effective communication and emotional understanding are key to resolving conflict and strengthening the relationship. By expressing their joys and frustrations clearly and respectfully, couples can work together to find solutions and strengthen their emotional bond.
Project Details
Sector:
Psycology
Category:
IOS Native App
Year:
2023
Market Research
Surveys & Interviews
Proto Journey
Feature prioritisation
Architecture Information
Conceptualization
Usability testing and validation
Aesthetics
Consistency
Clarity and Usability
Context
What unites all couples is the issue of conflict. Our competitors treat it as a taboo and fail to address the root problem.
We lack an education that focuses on the expression of emotions. We either feel embarrassed or neglect to prioritise it, believing it to be unimportant.
Incommunication creates unsatisfactory relationships that lead to their breakdown.
Goals
Approaching an emotional relationship with transparency and iteration.
Training, trust and the ability to express emotions assertively.
Talking about everyday situations, working together to resolve conflicts and acknowledging everyday joys will strengthen and improve the quality of the relationship.
Claudia, 33 years old
Pain points
Our user persona wants to be emotionally free, but is embarrassed to express it.
She wants to express her frustration, but she's afraid of appearing aggressive. She doesn't know how to express her feelings.
It wants to address conflict, but also to celebrate the good.
How might we
Weekly notifications for an emotional review.
Give expression tools with the help of templates, the same gpt chat or a copy in the same note to guide our user.
Create a private emotion board. The user decides when and what to share with the partner.
Conclusion
We wanted to create a product that was friendly and youthful, breaking down the barriers of communication difficulties. Both the interface design and the visual elements were created to convey the confidence needed to express emotions effectively.
