Design as an structure that generates and give back
A project to give a voice to those who sometimes have none, to give strength, confidence and tools for self-development. A project where design is not just a surface, but a structure that generates and gives back.
Project Details
Client:
Side project
Sector:
Social
Category:
Social Design Strategy
Year:
2022
Market Research
Surveys & Interviews
Branding
Ilustration
Audience engagement
Cultural resonance
Strategy
Web design
Impactful Campaign
Context
"Patum" is a pagan celebration within the city of Berga, considered a UNESCO World Heritage.
It's a celebration of great social significance.
In the city there's a person known to everyone for his motto 'Cuantofaltapaptum', which sometimes takes on a mocking tone.
Due to COVID, the celebration cannot take place
We fail to unlock the true potential of diverse sensitivities.
Goals
That motto, which holds great emotional value for an individual, now resonates as a collective sentiment due to the COVID-19 pandemic and the inability to hold the celebration
Implement this design strategy with Paco's copy and use the proceeds to create a mechanism that rewards the Paco community.
Offering new tools to strengthen the sensitivity of the Paco community and generate future possibilities centered around creativity.
