Product release with user requirements and technical limitations
A digital product is a living thing that is constantly changing. Below is a brief and very visual explanation of one of the main priorities we had to reformulate when releasing a product. Taking into account the user's needs and the technical limitations in order to achieve the greatest impact.
Product designed by Marta Lendaro
Project Details
Client:
Smartvel
Sector:
Travel, B2B
Category:
UX Audit
Year:
2023
Define objectives
Create test scenarios and tasks
Recruit participants
iIdentify pain points
Prioritize issues
Understand limitations
Detailed design Specifications
Communication
Goals
Detect navigation or suggested flow problems.
Verify and validate navigation flow.
Get neutral feedback from skaters
Identify critical errors that could jeopardize the project.
Measure time taken to complete each task.
Pain points
The user cannot find the calendar and states that it is essential to define a trip.
Confusion between right and left filter buttons. User feels lost.
We present too much information at a glance, with no clear action.
